2020 September Marketing Roadmap

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MARKETING IMPLEMENTATION TOOLKIT

This Marketing Implementation Toolkit is a downloadable, monthly resource designed for delegation to staff for easy implementation in your practice. It connects you to marketing tools designed inspire your patients, grow your practice and further advance the profession!

Click here to download the September Marketing Implementation Toolkit, “Medical Doctor Referral Letters”

Week 1

Social Media Cover Photo

Update your social media cover photo to reflect this month’s theme of Chiropractic: Your First Choice for Drug-Free Pain Management. This photo can be uploaded to Facebook, Twitter and LinkedIn for example.

CLICK HERE to download the cover photo.

NEW! Pain Management Continuing Education Course

Effective Strategies in Pain Management program is a 13-hour CE course developed to provide pain management training to F4CP members. For every doctor that registers for the course, the F4CP will donate all of its proceeds directly to the State Association they are enrolled in membership with.

CLICK HERE to access the course.

Practice Progress Webinar for DCs

Register and attend the webinar Addiction: Old Problem, New Solution presented by Dr. Russell Surasky and sponsored by Breakthrough Coaching on Tuesday, September 1 at 10:00 am PDT.

CLICK HERE to register.

Social Media

Share the following infographic post to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, September 1 on how 128 Americans die every day from an opioid-related overdose.

Community Outreach

Coordinate one virtual meeting with your community to showcase your practice and share resources with them on the benefits of drug-free chiropractic care. Utilize the definitive chiropractic resource, as well as the F4CP brochure about chiropractic care.

CLICK HERE to download the Definitive Chiropractic Resource.

CLICK HERE to download a brochure.

Practice Progress Webinar for DCs

Register and attend the webinar “The Benefits of Chiropractic Care In the Opioid Crisis”, presented by Dr. Heidi Haavik and sponsored by NCMIC on Thursday, September 3 at 1:00 pm PDT.

CLICK HERE to register.

Practice Reception Room

Stream A Safer Approach to Pain Exists in your practice reception room. If you do not have a TV in your waiting area, this video can also be shared to your social media channels.

CLICK HERE to view the video.

Week 2

Social Media

Share the following post promoting drug-free chiropractic care to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, September 8.

Practice Progress Webinar for DCs

Register and attend “The Opioid Crisis and Chiropractic’s Role in the Solution” webinar, presented by Dr. Mark Charrette and sponsored by Foot Levelers on Tuesday, September 8 at 10:00 am PDT.

CLICK HERE to register for the webinar.

Practice Reception Room

September 18th marks 125 years of drug-free chiropractic care. In honor of chiropractic’s birthday, share the Celebrating 125 Years of Drug-Free Care handout. This document can be printed and shared in the practice reception area and/or showcased in a patient newsletter or on social media.

CLICK HERE to download the document.

Social Media

Share the article, “Are Benzos the New Opioids? COVID-19 may be contributing to a troubling new trend” to professional LinkedIn page on Thursday, September 10 to engage with the business community on this platform. Click the “LinkedIn Article” link for a new screen to open up with a large graphic. Click “Share in a post” on the bottom. Then, you can insert your own text to accompany the article. Next step, click “Post” in the bottom, right-hand corner and the article will be shared to your LinkedIn page.

Practice Progress Webinar for DCs

Register and attend the Taking a Drug-Free Approach to Pain Management webinar, presented by Dr. Robert Bonakdar and sponsored by Standard Process on Thursday, September 10 at 10:00 am PDT.

CLICK HERE to register for the webinar.

Week 3

Practice Progress Webinar for DCs

Register and attend the “Three Effective Ways to Reduce Opioids in Your Community and Grow Your Practice” webinar, presented by Dr. Fab Mancini and sponsored by ChiroHealthUSA on Tuesday, September 15 at 10:00 am PDT.

CLICK HERE to register for the webinar.

Social Media

Share the following infographic on how to utilize chiropractic care as a first-line approach to manage pain to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, September 15.

Practice Reception Room

Print out and share “Chiropractic Care: An Effective, Drug-Free, First-Line Approach to Pain” paper in your practice reception room. This resource doubles as an eBook (electronic book) that can also be shared in a patient newsletter, on your website or on social media.

CLICK HERE to download the document.

Monthly Progress PowerPoint

Utilize the PowerPoint presentation “Chiropractic: A Safer Strategy than Opioids” to schedule a virtual community presentation this September. Have your office manager or CA research local community groups (health clubs, civic groups, etc.) and establish a list of contacts. You can also record and post a video of the presentation on your YouTube channel and other social media channels.

CLICK HERE to download the PowerPoint PDF.

Social Media

Share the following infographic highlighting how to alleviate pain without the use of drugs or surgery to the Facebook, Twitter and Instagram accounts for your practice on Thursday, September 17.

Practice Progress Webinar for DCs

Register and attend the Exercise vs. Rehab for Pain Management in the Chiropractic Practice webinar, presented by Dr. Ted Forcum, on Thursday, September 17 at 10:00 am PDT.

CLICK HERE to register for the webinar.

Practice Reception Room

Print out and post the “Understand Your Options to Manage Pain” trifold brochure in your practice reception room.

CLICK HERE to download the brochure.

Practice Progress Webinar for DCs

Register and attend Interdisciplinary Approach to Pain Management webinar presented by Dr. Susan Welsh, on Tuesday, September 22 at 10:00 am PDT.

CLICK HERE to register.

Week 4

Social Media

Share the following infographic on how safe, effective, drug-free chiropractic care is proven to yield improved outcomes, to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, September 22.

Pump Up Your Progress Webinars for CAs

Register and attend Billing and Coding for Pain Relieving Modalities webinar, presented by Dr. Karen Sedore, on Wednesday, September 23 at 10:00 am PDT.

CLICK HERE to register for the webinar.

Practice Progress Webinar for DCs

Register and attend “The Impact of Pain and Opioid Misuse on Women and Adolescents” webinar, presented by Dr. Kris Petrocco-Napuli, on Thursday, September 24 at 10:00 am PDT.

CLICK HERE to register.

To download the guide to share with your staff internally, CLICK HERE. Questions on the marketing materials? Having trouble downloading something? Contact CalChiro Marketing Strategist, Nicole Ortega, at nortega@calchiro.org