2020 October Marketing Roadmap

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MARKETING IMPLEMENTATION TOOLKIT

This Marketing Implementation Toolkit is a downloadable, monthly resource designed for delegation to staff for easy implementation in your practice. It connects you to marketing tools designed inspire your patients, grow your practice and further advance the profession!

CLICK HERE to download the October Marketing Implementation Toolkit, “How to Use Video Content to Engage Your Patients”

Week 1

Social Media Cover Photo

Update your social media cover photo to reflect this month’s theme of Chiropractic: Your First Choice for Optimizing Health. This photo can be uploaded to Facebook, Twitter and LinkedIn for example.

CLICK HERE to download the cover photo.

Practice Progress Webinar for DCs

Register for the The Role of Nutrition to Support Foundational Health webinar presented by Dr. LaKendra Fulbright on Tuesday, October 13 at 10:00 am PDT.

CLICK HERE to sign up for the webinar. 

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, October 6.

Read the eBook

Read and share the eBook, Complete Health Includes Mind, Body and Spirit with your patients. This eBook can be downloaded and uploaded to your website resources or shared in a patient newsletter.

CLICK HERE to download it. 

Week 2

Pump Up Your Progress Webinars for CAs 

Register for the Reinforcing Optimal Health webinar, presented by Anne Prinz on Wednesday, October 21 at 10:00 am PDT.

CLICK HERE to register. 

Practice Reception Room

Print and share the Your Health is Your Biggest Asset graphic in your practice reception area. This handout can also be uploaded to a patient newsletter, social media or your website.

to download the graphic.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, October 13.

Week 3

Virtual Community Presentation

Utilize the PowerPoint presentation Adjust to the New Norm to schedule a recorded or live virtual presentation this October to reach your patients, your Chamber of Commerce or local BNI (Business Network International) group. You can also record and post a video of the presentation on your YouTube channel and other social media channels.

CLICK HERE to download the PowerPoint. 

Practice Reception Room

Print and share How to Improve Spinal Health in your practice reception area. This infographic can also be shared in a patient newsletter, social media and your practice website.

CLICK HERE to download the Tip Sheet.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, October 20.

Week 4

Community Outreach

Coordinate one virtual meeting with a community leader to showcase your practice and share resources with them on the benefits of chiropractic care. Utilize the new definitive chiropractic resource, as well as the new F4CP brochure about chiropractic care.

CLICK HERE to download the Definitive Chiropractic Resource.

CLICK HERE to download the Brochure. 

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, October 27.

To download the guide to share with your staff internally, CLICK HERE. Questions on the marketing materials? Having trouble downloading something? Contact CalChiro Marketing Strategist, Nicole Ortega, at nortega@calchiro.org