2020 November Marketing Roadmap

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MARKETING IMPLEMENTATION TOOLKIT

This Marketing Implementation Toolkit is a downloadable, monthly resource designed for delegation to staff for easy implementation in your practice. It connects you to marketing tools designed to inspire your patients, grow your practice and further advance the profession!

CLICK HERE to download the November Marketing Implementation Toolkit,“Run a Successful Thanksgiving Marketing Food Drive.”

Week 1

Social Media Cover Photo

Update your social media cover photo to reflect this month’s theme of Chiropractic: Your First Choice for Military and Veteran Care. This photo can be uploaded to Facebook, Twitter and LinkedIn for example.

CLICK HERE to download the cover photo. 

Practice Progress Webinar for DCs

Register for the Serving Those Who Served This Country: Chiropractic Care for Veterans webinar presented by Dr. Ammitai Worob on Tuesday, November 3 at 10:00 am PST.

CLICK HERE to register for the webinar. 

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Thursday, November 5.

Read the Paper

Read and share the new, evidence-based chiropractic adjustment paper, Why is Chiropractic Sought Out by Millions of Americans? with your patients. This document can be downloaded and uploaded to your website resources or shared in a patient newsletter.

CLICK HERE to download the paper.

Pump Up Your Progress Webinars for CAs

Register for the VA Billing and Collections in Chiropractic webinar, presented by Kathy Weidner on Wednesday, November 18 at 10:00 am PST

CLICK HERE to register for the webinar.

Week 2

Practice Reception Room

Print and share the Chiropractic Coverage for Veterans graphic in your practice reception area. This handout can also be uploaded to a patient newsletter, social media or your website.

CLICK HERE to download the graphic.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, November 10.

Week 3

Virtual Community Presentation

Utilize the PowerPoint presentation Fibromyalgia: Myths, Management and Miracles to schedule a recorded or live virtual presentation this November to reach your patients, your Chamber of Commerce or local BNI (Business Network International) group. You can also record and post a video of the presentation on your YouTube channel and other social media channels.

CLICK HERE to download the PowerPoint.

Community Outreach

Print and share Chiropractic Care for Veterans one-page document in your practice reception area. This infographic can also be shared in a patient newsletter, social media and your practice website.

CLICK HERE to download this one-pager.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, November 17.

Week 4

Community Outreach

Coordinate one virtual meeting with a community leader to showcase your practice and share resources with them on the benefits of chiropractic care.

Utilize the new definitive chiropractic resource, as well as the new F4CP brochure about chiropractic care.

CLICK HERE to download the “Definitive Chiropractic Resource.”

CLICK HERE to download the brochure.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, November 24.

To download the guide to share with your staff internally, CLICK HERE. Questions on the marketing materials? Having trouble downloading something? Contact CalChiro Marketing Strategist, Nicole Ortega, at nortega@calchiro.org