2020 December Marketing Road Map

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Marketing Implementation Toolkit

This Marketing Implementation Toolkit is a downloadable, monthly resource designed for delegation to staff for easy implementation in your practice. It connects you to marketing tools designed to inspire your patients, grow your practice and further advance the profession!

CLICK HERE to download the December Marketing Implementation Toolkit, “Hold A Successful Holiday Toy Drive.”

WEEK 1

Social Media Cover Photo

Update your social media cover photo to reflect this month’s theme of Chiropractic: Your First Choice for Low Back Pain. This photo can be uploaded to Facebook, Twitter and LinkedIn for example.

CLICK HERE to download the cover photo.

Practice Progress Webinar for DCs

Register for the Relevant Rehab: When to Choose Flexion, Extension or Neutral Spine Exercises webinar presented by Dr. Donald DeFabio on Tuesday, December 15 at 10:00 pm PST.

CLICK HERE to register.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Thursday, December 3.

Pump Up Your Progress Webinars for CAs

Register for the Don’t Let Claim Denials Be a Pain webinar, presented by David Martinez on Wednesday, December 16 at 10:00 pm PST.

CLICK HERE to register.

WEEK 2

Practice Reception Room

Print and share the Low Back Pain infographic in your practice reception area. This handout can also be uploaded to a patient newsletter, social media or your website.

CLICK HERE to download the infographic.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, December 8.

WEEK 3

Virtual Community Presentation

Utilize the PowerPoint presentation Pressure Point Therapy Workshop to schedule a recorded or live virtual presentation this December to reach your patients, your Chamber of Commerce or local BNI (Business Network International) group. You can also record and post a video of the presentation on your YouTube channel and other social media channels.

CLICK HERE to download the PPT.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, December 15.

WEEK 4

Community Outreach

Coordinate one virtual or in-person meeting with a community influencer to showcase your practice and share resources with them on the benefits of chiropractic care. Utilize the new definitive chiropractic resource, as well as the new F4CP brochure about chiropractic care.

CLICK HERE to download the Definitive Chiropractic Resource.

CLICK HERE to download the brochure.

Social Media

Share the following posts to the Facebook, Twitter and Instagram accounts for your practice on Tuesday, December 22.

CLICK HERE to download the Marketing Roadmap as a one-sheet to circulate internally with your staff.