2020 August Marketing Roadmap

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Marketing Implementation Toolkits

This Marketing Implementation Toolkit is a downloadable, monthly resource designed for delegation to staff for easy implementation in your practice. It connects you to marketing tools designed inspire your patients, grow your practice and further advance the profession!

CLICK HERE to download the August Marketing Implementation Toolkit, “Personal Injury Promotional Marketing”

Week 1

Social Media Cover Photo

Update your social media cover photo to reflect this month’s theme of Chiropractic: Your First Choice for Personal Injury. This photo can be uploaded to Facebook, Twitter and LinkedIn for example.

CLICK HERE to download the cover photo. 

Practice Progress Webinar for DCs

Register for the The Three Biggest Reasons Attorneys and Medical Doctors Will Refer Injury Patients To You webinar presented by Dr. Jeffrey Cronk on Tuesday, August 11 at 10:00 am PDT. CLICK HERE to register.

Social Media

Click the following links to share a post regarding the importance of chiropractic after an accident to your practice’s Facebook, Twitter and Instagram on Tuesday, August 4.

Pump Up Your Progress Webinars for CAs

Register for the How Not to CRASH Your PI Cases webinar, presented by Lisa Speaks on Wednesday, August 19 at 10:00 am PDT. CLICK HERE to register.

Week 2

Review the Resource

Review the Tips for Testifying in Personal Injury Cases guide to ensure you are prepared for upcoming PI cases. CLICK HERE to download the Tip Sheet. 

Social Media

Click the following links to share a post regarding chiropractic care after an accident to your practice’s Facebook, Twitter and Instagram on Tuesday, August 11.

Week 3

Monthly Progress PowerPoint

Utilize the PowerPoint presentation What To Do When You Are In An Accident to schedule a community presentation this August. Have your office manager or CA research local community groups (health clubs, civic groups, etc.) and establish a list of contacts. You can also record and post a video of the presentation on your YouTube channel and other social media channels. CLICK HERE to download the PowerPoint.

Review the Resource

Review The ABCs of Personal Injury tip sheet with your staff to ensure proper diagnosis and documentation. CLICK HERE to download the Tip Sheet.

Social Media

Click the following links to share a post regarding whiplash to your practice’s Facebook, Twitter and Instagram on Tuesday, August 18.

Week 4

Community Outreach

Coordinate one meeting with a community leader to showcase your practice and share resources with them on the benefits of chiropractic care. Utilize the new definitive chiropractic resource, as well as the new F4CP brochure about chiropractic care. CLICK HERE to download the definitive chiropractic resource. CLICK HERE to download the brochure. 

Social Media

Click the following links to share a post regarding what a patient should do if their in the midst of a personal injury case to your practice’s Facebook, Twitter and Instagram on Tuesday, August 18.

To download the guide to share with your staff internally, CLICK HERE.