Goal: Community: Members will benefit by the development of relationships through inclusion and respect, in turn growing the chiropractic community.

Goal: Advocacy : Promote and advocate on behalf of the profession to ensure the viability and sustainability of chiropractic in California, improving the quality of life for all Californians.

Goal: Resources: To benefit the members and the profession at large by securing and raising sufficient funds to support relevant research, legislative action, expanded member/operational resources and healthy contingency reserves​.

Goal: Education: Members will receive continuing education in best practices from top experts on a wide range of topics in systemized, profitable, unified and efficient ways.

Goal: Systems: Members will benefit from an association that is operating at the highest level of technology and efficiency within a year.