Marketing Your Practice

Customized Chiropractic-Specific Web Site for Your Practice

Rapidly vanishing in these technology-driven days are your potential patients running their fingers through the Yellow Pages seeking a doctor of chiropractic or information on maximizing their health. Instead, those fingers are now guiding a mouse in an Internet search for those answers. Capture this fast growing Internet-driven business through the CCA-endorsed chiropractic-specific Web site development services of ChiroMatrix. Two Web site products are offered which feature many extras, including:

Savings: Members can have a fully customized, practice-specific Web site developed for $1,495, a savings of $500 from the standard rate, or a semi-customized Web site created for $595, a $100 savings.

Patient Communication and Referrals: Keep in regular touch with your patients – and encourage regular visits - with iNewsletter, an electronic communication promoting chiropractic care and general health information. Your patients can forward your practice's newsletter on to others, effectively serving as a source of referrals.

Patient Appointment Reminders - That Special Touch: Cut down on costly missed appointments with professionally designed iCards, an appointment reminder feature minus the costs of paper, stamps and labor. Use this tool to take advantage of the little things that go a long way in bolstering doctor-patient relations, such as the sending of electronic birthday or holiday cards.

Appointment Scheduling: Cut down on lost business opportunities through the use of iCalendar for 24/7 online appointment scheduling.

Patient Forms: Save your patients and your staff time by making available on your Web site patient forms and insurance verifications that can be completed before the patient arrives for his or her appointment (scheduled online).

Patient and Public Education: Take advantage of limitless opportunities to provide chiropractic informational resources on preventive care, exercise, diet, explanatory diagrams and illustrations, etc. The Web site also features a 3-D spine simulator. Under this program, the doctor is the owner of the completed Web site – no leasing, no renting. In addition to the above, for a slight one-time investment, a doctor can feature products and supplements available from the practice to anyone, anytime, anywhere through iStore. ChiroMatrix also provides hosting services with up to 15 e-mail accounts for use by the doctor and his or her staff.

Return on dues investment: Up to nearly a 60 percent return on annual dues investment with $500 savings on Web site development, plus untold new revenues from more frequent patient visits and referrals, plus intangible returns on enhanced doctor-patient relations.

Contact Jennifer Warner at ChiroMatrix, 800-398-3933, ext. 218 or go to www.chiromatrix.com.

Be sure to mention you are a CCA member!